Product

From ad metrics to margin decisions.

AdProfit gives growth teams one operating view for campaign performance, real business costs and the evidence behind every recommended next step.

Campaign command table

Know where to scale—and where to stop.

Scan spend, purchases, revenue, ROAS, CPA, CTR and estimated profit without switching reports. Every campaign receives a plain-language decision state.

  • Daily, weekly and monthly comparison windows
  • Scale, hold and repair queues with numeric evidence
  • Honest empty states when live data is unavailable
CampaignsDecision queue
Last 30 days
CampaignSpendROASProfitDecision
Prospecting · Core42 purchases$8,9204.82+$6,840Scale
Retargeting · Cart18 purchases$3,1403.06+$1,930Hold
Creative test · 076 purchases$2,7601.42−$840Repair
Priority

Protect the Core offer’s margin while Batch 07 is reviewed for creative fatigue.

Transparent profitability

Add the costs Meta cannot see.

Set your cost of goods, fulfilment, payment and return assumptions once. AdProfit applies the same saved model across the dashboard, campaign table and AI evidence.

  • One formula across every profit surface
  • Editable assumptions with visible timestamps
  • Operating estimate clearly separated from accounting profit
Cost modelDirect-to-consumer
Saved just now
COGS38%of purchase value
Fulfilment8%of purchase value
Payment fees3%of purchase value
Revenue − spend − configured costs= estimated profit

Five-layer AI Analyst

A recommendation you can interrogate.

AI analysis moves from data quality to performance, profit, risk and action. Each layer shows the signal it used, its confidence and the boundary of the recommendation.

Explore AI Analyst
01 · Data qualitySignals complete94%
02 · PerformanceROAS stable for 7 days89%
03 · ProfitMargin above target86%
04 · RiskFrequency trending up78%
05 · ActionScale 10–15%, then review after 72 hoursAdvisory

See it with your numbers

Give every campaign a business context.

Connect your workspaceSee how it works